Tiny Marketing Wins

05 - Go undercover with your customers

Episode Summary

It's time to get out of the building!

Episode Notes

Get out of the building!

In this episode, I go to a jewelry store, and do some research:

1. What kind of people are in the store?
2. How are they acting? (happy, nervous, quietly browsing) What kind of story are they telling the
   clerk? (“I just got engaged.”)
3. What kind of “dream of a better life” is being painted by the P.O.P. displays, atmosphere, etc?

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